Senior Marketing Manager

• Senior Marketing Manager       
• £40,000 to £55,000 per annum DOE
• Maidenhead/Reading Areas – Hybrid 2 days in office
• Full-time, Permanent
• Monday to Friday 09:00 to 17:00

Are you a dynamic and experienced marketing professional with a passion for brand strategy and customer experience? Do you thrive in a multi-site operational environment and have a keen eye for detail in both traditional and digital marketing? If so, we have the perfect opportunity for you!

About Us

Funeral Partners is the UK’s third largest Funeral Directors with over 280 branches nationwide.  Funeral Partners has over 140 local brands with strong connections to the communities they serve, including some of the oldest brands in the industry. We provide exceptional services to our clients in their time of need. Our work requires a balance of sensitivity, professionalism, and innovation, ensuring we deliver the highest standards in all aspects of funeral planning and services. We are looking for a Senior Marketing Manager to join our team and play a key role in shaping and delivering our marketing strategy across multiple channels and locations.

Role Overview

As a Senior Marketing Manager, you will be responsible for supporting brand marketing and customer experience initiatives at both national and local levels. You will work across a diverse range of marketing activities, including advertising, promotions, digital and print media, and branch-level support, ensuring all initiatives align with regulatory compliance and company values.

Key Responsibilities

• Develop and execute marketing strategies across all channels, including TV, radio, press advertising, direct mail, and digital.
• Lead direct marketing campaigns, including mailing and door drop initiatives, overseeing design, production, and performance tracking.
• Produce and manage the creation of marketing materials such as brochures, leaflets, POS materials, and digital assets.
• Ensure all marketing activities comply with FCA and ASA regulations and commit to ongoing professional development (CPD).
• Manage brand guidelines, customer journey, in-branch standards, and merchandising documentation.
• Collaborate with property and operations teams on in-branch marketing initiatives, including signage, displays, and refurbishments.
• Develop customer-facing literature for both physical branches and online platforms.
• Brief and manage external agencies to deliver high-quality marketing materials on time and within budget.
• Coordinate media bookings and campaign schedules, ensuring assets are delivered and approved on time.
• Support social media, website content creation, and digital marketing initiatives.
• Provide marketing reports, analytics, and presentations to measure campaign success.
• Manage the digital marketing budget and approve invoices.

What We’re Looking For

Essential Skills & Experience:

• Minimum of 4 years of marketing experience, with a strong background in brand marketing.
• Proven experience in multi-site retail marketing operations.
• Expertise in media planning, advertising, direct mail, digital marketing, and customer literature development.
• Strong project management and planning skills, with the ability to manage multiple priorities.
• Computer literate with proficiency in Microsoft Word and Excel.
• Full driving licence and ability to travel as required.

Desirable Skills & Experience:

• Experience working in a regulated environment.
• Knowledge of consumer duty regulations and marketing compliance.

Personal Attributes

• Confident in engaging with stakeholders at all levels and presenting in senior meetings.
• Organised, self-motivated, and an excellent team player.
• Adaptable and comfortable working in a sensitive industry.
• Excellent communication and listening skills.
• Ability to remain calm under pressure and manage multiple priorities.

Why Join Us?

• Be part of a meaningful industry, providing essential services to families in need.
• Work in a supportive and professional environment where your skills and expertise will be valued.
• Opportunity for career growth and professional development.
• Competitive salary and benefits package.

If you are a passionate marketing professional looking to make an impact, we would love to hear from you.

For further information about Funeral Partners, please visit our web site

Please ensure that your application includes your last 5 years employment/education/gaps history, we are unable to progress applications that are not fully completed onto the next stage of the selection process.

Funeral Partners Ltd is committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

If you require any reasonable adjustments to support you through the recruitment and selection process, please do not hesitate to contact our HR team on 0118 9406900 or via email hr@funeralpartners.co.uk for any assistance.

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